A campaign that launched a while back that, contrary to the opinions of some other colleagues, I originally thought was pretty quirky and hit-the-spot - just spoiled it for me.
Telstra's 'Call Mum' campaign got the message across last year on Xmas day, and then again on New Year's Day, through sky-writing their 'Call Mum' message over the thousands of people laying on bondi beach.
Great work guys! But on father's day... maybe the message is not that relevant. You probably would have been better extending the campaign reaching for people to 'call dad' - but hey...
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