There is much speculation, and indeed many 'professionals' throwing in their 2 cents worth, around how twitter could actually turn itself into a viable, revenue generating, business.
But nowhere have I seen one specific observation. Sure, twitter is 'social' as far as social media goes, but it is by no means, at least in my experience with it, a social network. In the most case, I do not head to twitter to hook up with my mates, get their updates, and interact with them on twitter, no - that's what facebook's for, and that's what they do really well.
twitter rather, seems more of a place where I can connect with brands, companies, and publishers that interest me. It is the ultimate tool for COMPANIES to reach and communicate with their audience in a way that that is not overly intrusive because it fits well within the context of the site.
So twitter have done extremely well in creating a HIGH VALUE communication platform for companies that essentially, has enough value that these companies would be willing to pay for - but that ship has sailed. And you really can't get away from the chicken-egg-type-syndrome that most website publishers face which is audience (buyers) vs. content (sellers)
Hmmm....
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